Audience & Media

Customer demographics, behavior, and engagement insights

Total Audience

12,500

+12.5%

Avg Session Time

4.2m

+0.3m

Return Rate

68.2%

+2.1%

Mobile Users

70%

8,750 users

Age Distribution

18-24

4,375

35%

25-34

5,625

45%

35-44

2,500

20%

Gender Distribution

Female

7,500

60%

Male

5,000

40%

Top Locations

London

3,750

30%

Manchester

1,875

15%

Birmingham

1,250

10%

Leeds

1,000

8%

Other

4,625

37%

Device Usage

Mobile

8,750

70%

Desktop

2,500

20%

Tablet

1,250

10%

Top Interests

Food & Dining

10,000

80%

Health & Fitness

6,250

50%

Cooking

5,000

40%

Local Business

3,750

30%

Behavior Metrics

Pages per Session3.8
Bounce Rate32.5%
Return Rate68.2%