Running a virtual brand

A virtual brand is a delivery food brand cooked from your existing kitchen. With Hungry Tum, you cook our proven brands — like Wing Shack wings and Eggs n Stuff breakfasts — so you get extra orders without building a brand of your own. You cook. We handle everything else.

What is a virtual brand?

A virtual brand is a food brand that sells through delivery, cooked from a kitchen that may already be making something else. Customers order it like any other brand, and you cook it alongside what you already do.

Which brands can I cook?

Our own brands, like Wing Shack (wings) and Eggs n Stuff (breakfast), plus partner brands such as SMSH LDN (burgers). You can cook more than one from the same kitchen.

What's it like?

You cook the menu to our standards, during the times that suit you. Orders come in through the delivery apps and direct. We handle the brand, the menu and the orders — you just cook.

What about ingredients and stock?

You buy your own stock through our supply store. After your first few orders, Tum learns your kitchen's patterns and fills your basket for you — so you always have the right amount and controlled stock. You just check and buy.

Why cook a virtual brand?

It's a way to make more from a kitchen you already pay for — filling spare capacity with extra orders, without the cost and risk of building a brand from scratch.

What do I need to start?

A kitchen that can cook to our standards. No kitchen yet? We can help you start a new food business with our brands built in.

FAQ

Can I cook more than one brand? Yes — many kitchens cook several at once.

Do I need my own recipes? No — the menus come from us.

Do I have to sort my own ingredients? You buy your own stock, but Tum fills your supply basket for you based on what you sell — so you always have the right amount.

Will it get in the way of my current menu? You choose the times you cook, so it fits around your kitchen.

Where can I cook one? Anywhere in the UK.